Speed up your website's images without moving them anywhere.

A real-world example.

The following is your average image being loaded from a real website in the wild. Those with sensitivities to slow websites may want to look away.

• Before: sloooow.

  200kb, nearly three seconds to load. 😱

  

• After: fast!

  Less than 60kb, just 54ms to load. ⚡️

  

Want a closer look?

Play with these two links. One's an unoptimized, poorly cached, 2.4mb PNG. The other is the same image, 91% smaller, in a modern format, and cached like crazy. All we did was change the URL.

There are two main reasons your images are slow.

Poorly optimized images are pounding the web, and for most people, it feels like too much of a hassle to fix. Specifically, PicPerf addresses two common issues:

• Poor cache headers.

  Many images aren't cached long enough, and even if they are, browsers are forced to revalidate them on every request.
  
  PicPerf makes images locally cacheable for a year and immutable, so they never need to be revalidated. And when they do need to be fetched again, the're available from the best CDN in the world.
  
  This means your visitors won't have to redownload your images every time they visit your site.

• Hefty, antiquated image formats.

  Modern image formats like .webp are widely supported by modern browsers, and offer serious savings in file size. But for various reasons, many sites have yet to take advantage.
  
  PicPerf automatically converts your images to .webp and only serves it if it's smaller than the original.
  
  Every visitor will get an extremely light, optimized image ready for the modern web.